You, but with a founding team
The morning you stop explaining and start showing.
Everyone asks the same three questions. What's the plan, can I see the deck, where's the site. Answer all three before lunch.
04 · Market analysis
The market is not short of sitters
The UK pet-care market reached £8.2bn in 2025. Sitting and boarding is the fastest-growing segment at 14% CAGR — but supply was never the constraint. Trust is.
Narrowing to verified sitting and boarding gives a defensible £1.4bn SAM, which is the figure an investor will actually press on.
| Segment | 2025 | CAGR |
|---|---|---|
| Sitting & boarding | £1.42bn | 14.0% |
| Grooming | £0.96bn | 6.2% |
| Veterinary | £4.10bn | 4.8% |
for pet parents
Find a sitter your street already trusts.
Video intros, verified reviews, and a neighbour who's met your dog.
Founders here are shipping at
- YC W26
- Antler
- Techstars
- South Park Commons
- On Deck
- Pioneer
One loop, three outputs
Describe it once. It keeps going without you.
The plan feeds the deck. The deck feeds the page. Change the positioning in one place and your co-founder carries it through all three.
See how it worksAfter the first eight minutes
It keeps working on the thing you built.
Ask it anything and it answers with your business in context — your market, your stage, the numbers already in your plan. Or switch it to agent, describe a change, and it edits the document itself. Every edit is undoable.
- Chat
- Asks and answers. Nothing changes on the page.
- Agent
- Edits the document in place, and tells you what it touched.
- Memory
- Your team, your tone, your no-go zones — in every prompt.
The TAM reads inflated. Tighten it and cite the source.
Narrowed from the full £8.2bn market to sitting and boarding only. That gives a defensible £1.4bn SAM with a citation an investor can check — which is what they will press you on first.
I described my idea over coffee. By the time I got home there was a plan, a deck, and a live page waiting for me. The investor I met that night thought I'd had a team for months.
Mohammed A.
Solo founder · shipped in 9 minutes