Nine minutes, in order
It works while you watch.
Not a template you fill in, not a chatbot you argue with. You describe it once, answer three questions, and then you sit there.
Business plan · Section 04
Market Analysis
The UK pet-care market reached £8.2bn in 2025, with sitting and boarding the fastest-growing segment at 14% CAGR. Supply was never the constraint — trust is.
Asks and answers
Your market, your stage, the numbers already in your plan. Nothing on the page changes.
Edits in place
Describe a change and it rewrites the document itself, then tells you what it touched. Undoable.
Knows your business
Tell it once: your team, your tone, your no-go zones. Woven into every prompt after that.
Four surfaces
Not one document. The whole set.
Most tools in this category make one artifact and stop. The point here is that they share a brief — change the positioning in the plan and your co-founder can carry it into the deck and the page.
- Overview
- Where the workspace starts: the idea as you wrote it, what each of the three artifacts currently holds, and the one thing worth doing next.
- Plan
- 16 document types across 4 categories — the business plan, the model canvas, the financial plan, the founder agreements, the policies you need before launch.
- Deck
- 7 deck types — the investor pitch, the sales deck, the product demo, the board update — each with its own slide structure and its own audience.
- Page
- 14 page types across 5 categories, from the main landing page to a waitlist, an investor page, and the two legal pages every live site needs.
Bring what you already wrote
Attach up to 20 files per workspace — the idea write-up, market research, brand assets, a screenshot. They are read once at upload and become source material for everything generated afterwards.
It leaves in a normal format
Plan documents as PDF or Word, the deck as PDF, the whole workspace as a zip. Your landing page is HTML you can host anywhere.
A real address, not a preview
Pick a slug and the page is live over HTTPS, ready to send to someone. Unpublish and republish to the same URL whenever you like.
After the first eight minutes
It keeps working on the thing you built.
Ask it anything and it answers with your business in context — your market, your stage, the numbers already in your plan. Or switch it to agent, describe a change, and it edits the document itself. Every edit is undoable.
- Chat
- Asks and answers. Nothing changes on the page.
- Agent
- Edits the document in place, and tells you what it touched.
- Memory
- Your team, your tone, your no-go zones — in every prompt.
The TAM reads inflated. Tighten it and cite the source.
Narrowed from the full £8.2bn market to sitting and boarding only. That gives a defensible £1.4bn SAM with a citation an investor can check — which is what they will press you on first.